Project Name: Adire Leggings
Type of Project: Animation
Client: Adire Patterns
THE CLIENT
The client was the textile company Adire Patterns. They wanted a fun and colourful short video that would showcase their uniquely patterned Adire leggings.
WHAT WE DID
We decided to take a more fun approach to this project. As the patterns on the leggings are actually meaningful forms of communication from Nigeria, we suggested a dance video to an afrobeat track in order to help raise awareness of the leggings. The client loved the idea and we got to work.
We worked with them through the character design stage as well as key animation frames and even selecting the music they would like the characters to dance to. It was a fun and challenging project.
THE RESULT
The result was exactly what we promised, A short engaging and fun video showing various characters dancing whilst wearing the uniquely patterned leggings from Adire Patterns.