HIV CURE

Viiv Healthcare once again got in touch about a new science on the sofa series they were planning in which they would discuss the science behind HIV. However, they wanted us to work our magic and make the science part fun and engaging, similar to how we did previously with the CD4 story. This time the aim was to show how a functional cure for HIV could be derived.

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Because they wanted it in the same world as the CD4 story, we could focus more on the story. This time, we had multiple meetings with the scientific team within Viiv Healthcare to understand the process of this functional cure in order to make sure that we could accurately represent the entire process in a short 1-minute 30-second story. There were a number of iterations for the new characters we introduced such as the detective and the new immune cells as well as the tools each character would be using to fight off the HIV cells.

The result was a short animated story that acted as a riveting sequel to the CD4 story. One that led to the client being featured in various medical articles including Fierce Pharma and Endpoints